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Archive for the ‘Helping You Decide’ Category

Consuming Impulses

Tuesday, April 5th, 2011

According to a professional study, an average item which entices the impulse buying must be low-cost and purchased frequently with little cognitive effort required from the customer. DVD perfectly fits all the criteria. A professional survey conducted by the UK online research company showed that DVDs have been the top impulse items bought within last year by the majority of respondents. DVDs outnumbered even shoes which for the long time had been considered as women’s favourite impulse choice. Entertainment has this unquestionable advantage over other branches – to create and enhace the spontaneous urgence to consume more and more…

Impulse-based selling: a daily routine for packaged media and a challenge for online retailers?

Impulse-based selling: a daily routine for packaged media and a challenge for online retailers?

But once diagnosed, the spontaneous gap in consumers’ rational behaviour, the scientifically proven state of psychological disequilibrium can’t be left unmanaged. It’s all not about answering consumer needs instantly, but rather anticipating them. Here is the review of some popular tricks used by sellers to transform a sudden and spontaneous desire of buying into a solid part of volume sales.

The peak season for impulse-buying for packaged media is of course November and December which generate 40% of annual sales. In the holiday periods, the standard amount of shoppers increases and so does the likelihood of following the consumer choices made by others. Supermarkets are the crucial facilitators in driving these kinds of impulses through catalogue promotions, special events, sales and POS (Points of Sale) installed in the checkout space.

No doubts it is far easier to allure those customers who can touch the item before definitely parting with their money. Online retailers have a more though clientele to allure since those who buy online seem to do so in a more structured and responsible way. Besides, there are still no sufficient tools developed to boost the emerging phenomenon called ‘online impulse buying’. Recommendation engines, previous order history, reviews etc. are not enough. Online selling is 100% different from the high- street retail where you can reach consumers directly. And even the widely blessed advantage like offering a countless amount of products is limited by…the size of consumer’s computer screen! Since it turned out to be a fallacy that impulse – buying is driven entirely by price, maybe creating a fully bespoke online stores could tap all the impulses effectively? Price is important for those who are sensitive to it and therefore shop at supermarkets, but there are many other factors at each stage of the consumer segmentation. For example, those who pay attention to product’s quality are the most demanding and picky.

If you have ever found yourself trapped by any of those selling strategies you can be sure that your buying choices had been planned far in advance and there is hardly anything spontaneous when comes to marketing and sales.

Blu-Ray Discs – The Basics!

Friday, July 30th, 2010

BDs - the basics!

So the Blu-Ray disc is here and it seems, with growing sales, that it could well be here to stay! But what are the basics facts you need to know about this disc to stop confusion and to make sure you’re not getting ripped off?
To start with, a basic outline of the disc itself: It’s a disc designed to hold high definition media in particular, best displayed on HDTV screens, but it can also be used for storing computer data. Having been in the works since 2002, the average Blu-Ray disc, or BD, can hold 25GB of information – more than enough for a feature length film! There are also dual layer discs on the market which can hold 50GB but they are rarer and much more expensive. The Blu-Ray disc is called this because, unlike a DVD or a CD, the laser beam which reads the disc is blue-violet and not infrared.
The same as with DVDs, there are different formats of BD for different uses the user may require. Bear in mind that all these formats can be made in either the 25 or 50GB sizes.

BD-ROM: This is the average Blu-Ray that you buy with a film on it. It’s not re-recordable and needs to be manufactured by a professional company.

BD-R: This is a one-time recordable disc which can hold all sorts of different data. You can also burn video onto this at home or professionally.

BD-RE: The same as a BD-R, only this one can be re-recorded onto many times.

BDAV: This is read-only format, the Blu-Ray equivalent of the DVD-Video format. Ot allows for enormous (in fact unnecessarily large) pixel formats: Either 1920×1080 or 1280×720 and uses a progressive scan functioning at 50 or 60 Hz rather than DVD-Video’s 25 or 30Hz. What do all these numbers mean? Basically, it has a killer image – so good that for most households with average sized TVs, it’s quality overkill. Still, it’s worth it for the occasions where massive screens are around and the video just looks perfect!

Manufacturers of BD-ROMs, BD-Rs and BD-REs claim that the discs have a 10-15 year life span and have the strongest content protection which includes strict licensing procedures. (Unfortunately these licensing procedures can seem quite complicated at first – so complex, in fact, that they merit an article all of their own which will be coming shortly!) BDs also ensure the highest HD quality and memory capacity of any disc available. They also use a tough coating which makes the disc slightly resilient against scratches and fingerprints.
So that’s a basic guide to Blu-Ray discs – enjoy watching you’re BDs with their excellent quality and great interactive features!

Blu-Rays and Regional Settings

Friday, July 30th, 2010

Regional settings for BDs can look very complicated - so here's a simple break-down!

The world of technology is constantly moving forwards and the latest addition to the world of discs is the Blu-Ray discs. However there have been some problems and confusion over Blu-Ray regional settings: Not only are they different from DVD regions, they are also not very well labelled!
So, to save the confusion, here is a list of the DVD regions:

1 – US and Canada
2 – Europe, Japan and the Middle East
3 – Taiwan, Korea and Hong Kong
4 – South America, Australia and New Zealand
5 – Russia, Eastern Europe, India, most of Africa and North Korea
6 – China

And here is a list of the Blu-Ray regions, which use the ‘ABC region code scheme’:

A – North America, South America, Korea, Japan, Taiwan and Hong Kong
B – Europe, the Middle East, Africa, Autsralia and New Zealand
C – India, China and Russia

While it is worth bearing in mind that only about one third of Blu-Rays have regional settings, for those that do, it is very often marked on the packaging very poorly or not at all! Mass Blu-Ray duplication companies have been asked by the BD license to mark on the packaging somewhere what region the disc is, however very often the writing is miniscule and only says ‘A’, ‘B’ or ‘C’ which is meaningless to most people anyway! Some companies have also been guilty of leaving off the region setting altogether and have not been questioned on this: Therefore no marking could mean no regional code but it could also mean it’s simply missing or that you haven’t found the tiny writing it’s in yet!
Not only this, but some companies have started renaming the coding systems: Amazon has turned ‘A, B, C’ into ‘1, 2, 3’ but does host a page explaining this in its FAQ section to counterbalance confusion. The BDA (Blu-Ray Disc Association) has been made aware of this situation.
But many of you may well remember that when DVDs first started out they were avidly restricted to region settings and it was not until ‘hacked’ DVD players with no coding came out that the DVD market really took off, mainly because there were more DVDs in some regions then in others, thus when the regions were taken out of the equation, consumers were given much more choice as to what they could buy. Perhaps mass Blu-Ray duplication companies are hoping for the same thing because recently a ‘hacked’ Blu-Ray player, which is BD-Live enabled, has become available and, as yet, has also not been made illegal even though it breaks the coding laws!
Whilst I obviously cannot condone a ‘hacked’ machine, it does seem to be the underground answer to the confusing labeling of Blu-Ray discs. The other option is from the BDA to finally call the mass Bly-Ray duplications companies to task and force them to properly label discs, not just send them the document which states that’s what they should be doing!

Lightscribe Technology – is it as good as all the hype is making out?

Thursday, May 6th, 2010

Lightscribe technology - the new way to make pretty discs!

Some years ago, Hewlett Packard became increasingly frustrated with its own home-CD-printing software: It was a hassle to print out and stick labels on CDs and it was very easy to get it wrong! So their developers began to come up with a new plan; why not use a laser to etch the CD label onto the disc instead?

The technology to achieve this was developed, dubbed Lightscribe Technology, and software and etching devices were unleashed onto the market. Lightscribe has been a massive success so far, allowing consumers to produce professional-looking CD labels at home by etching labels onto discs rather than printing and sticking.

But how does this new technology work? Allow me to explain; First, there is the Lightscibe drive, a disc-drive which etches your CD label design onto your CD. To use one of these drives, you must have compatible media (Lightscribe-printable CDs are very clearly labelled and available on the internet with a quick search-engine check) and the appropriate software installed to your computer. Hook the Lightscribe drive up to your computer and away you go!

The drive itself works by using the same kind of laser that burns CDs to engrave an etched image of your CD label onto the front of your disc. However, it has a ‘control feature zone’ which not only allows it to take in the full dimensions of your disc, but also means that every time you insert the disc, it begins printing in the same place again. this means you can print multiple times on the same disc, adding a title or extra image if you wish. It is no problem if you forget something: You can always just insert it later on!

While this breakthrough is a marvelous development, it does come with some drawbacks; it takes a very long time to etch a CD label onto even one disc – up to thirty minutes, dependent on how complex your design is! – while printing and sticking usually takes between three and five. Also, while thermal and inkjet printing allow for variants in colour, Lightscribe is simply monotone.

However the quality of the CD label is guaranteed to be superb and the etching effect does look incredibly professional: Much more so than a CD marker pen!

And bear in mind that this is very new technology: Developers have a lot of time to work on improving the current model and fixing the problems that have occurred in it. And, as always, the more we as consumers invest in a product, the further the product will develop over time!n

Water-Resistant Disc Printing

Thursday, May 6th, 2010

Disc duplication just got water-proof!

Once you get involved in CD label printing you begin to realise that most users favour the inkjet printed labels for their vibrant colours and the fact that they print directly onto the disc. However it does not take long to discover the frustrations of printing inkjet labels and then smudging them! Be it a sweaty finger picking one up carelessly or a spot of rain as you pull the disc out of your pocket to hand it to a colleague, one of the reasons thermal printing has been so much more popular than inkjet is that it simply does not smudge!

BUT developers have come up with new water-resistant discs which can be printed on, left to dry, and do not smudge under any watery-duress. The technology had been dubbed WaterShield and was created by Taiyo Yuden, the inventor of recordable discs.

The discs work by having a specialised printing surface which makes the ink dry very quickly on CD labels and locks it in place, stopping it from smearing and smudging. There are two kinds of water-resistant disc currently on the market, the aforementioned WaterGuard by Taiyo Yuden and Primera and the AquaGuard brand also sold by Primera. Both Primera brands are sold under the label ‘Tuffcoat’.

But which type works better? And what is the cost effect of buying these specialised discs?

To begin with the pricing; it is possible now to get reasonably good quality discs for inkjet printers at about 30p each without shopping around too much. WaterShield and Aquaguard discs come out at about 5-10p more however they can be used in an ordinary inkjet printer so no extra cost is inflicted there!

To determine which brand works better, each one has its own pros and cons. Both work excellently well at not smudging: A damp thumb does not effect them, nor a running tap on cold or hot. It is not until you boil them that you notice any difference at all (and frankly anyone boiling their CDs is probably not that interested in playing them again!) Once boiled, both discs exhibit some almost irrelevant bleeding. The WaterShield discs, which have a glossy finish to them once printed, begin to turn slightly blue when boiled, but I feel the extreme drawback is made up for by the professional-looking finish of the gloss CD label. The AquaGuard remains matt but also does not turn a hint of blue when boiled.

So, it appears that developers have solved the problem of inkjet CD label printing: No more smudges for a little extra cost!

UPC Barcodes – What Are They and Why Do You Need One?

Sunday, April 4th, 2010

UPC barcodes - easy once you know how!

In this day and age it can sometimes seem like a not altogether straight-forward thing to get your music or film on the market. One of the most overlooked issues is that of UPC barcodes. You need to have one to begin selling your product and in this article I hope to help explain what they are, why you need one and how to get one.

To begin, a UPC (universal product code) is a unique, 12-digit code (provided by the GS1, usually at the same time as you purchase the barcode) which is assigned to your product. Commonly known as barcodes, they are scanned in shops so that the retailers can access the price and information on the product. The way they work, once you have purchased them, is that you put the barcode onto your product and send it off to a retailer/distributor. They will then ask you questions about you and your product and enter it in their system under the UPC barcode you have provided. Thus, when your product is scanned at the register, it looks up that information and your sale is recorded. In order for them to work properly, you need one UPC barcode for each product: For example, you would need one barcode for a DVD recording of a concert, but another one for the CD album recorded at the same concert. In these instances, as with all discs, the barcodes would be placed on the CD or DVD cases.

It should be noted that UPC barcodes work well if you are planning on selling your product world-wide. However, if you are going to exclusively sell your product outside of the USA and Canada, you may want to use an EAN barcode. It is pretty much the same as a UPC barcode except that they have a 13-digit code, not a 12-digit one. UPC barcode readers can only read UPC barcodes, however EAN barcode readers can read both UPC and EAN barcodes. It is your choice, but given that UPC barcodes can be read pretty much universally, I would be inclined to go with them as there is little difference in price between the two.

The reason barcodes are important for selling your product is because it makes it very easy for retailers to sell them on. Most retailers, such as Amazon, will not accept a product unless it has a barcode because their retail systems work based on the barcodes themselves.

You should also be aware that if you are selling a CD or DVD, it is important to get a barcode – whether UPC or EAN – which is registered with SoundScan, or register your product with SoundScan separately. SoundScan is the company which records music and film sales and compiles the music and film charts so it important to get your CD registered with them otherwise it will not be included in the charts or the music and film sales records.

Barcodes can be quite pricey, but there are ways to make them cheaper and they are not difficult to buy. The best way to purchase one is though an agency. Companies such as Simply Barcodes are reliable agencies which will give you a unique barcode for a not unreasonable price. It is not necessary that the company from which you are purchasing your barcode is based in the country where you will sell your product, however this may have some effect on how fast they can complete your order. Most companies will give discounts to registered charities and bulk orders, so if you need more than one barcode it will be to your benefit to purchase them all at once. Many of the companies will process your order within a matter of hours, emailing you the barcode as soon as possible. Some of them also print labels of the barcodes and send them to you so that you don’t have to do it for yourself.

I would caution, however, against companies offering you free barcodes and ridiculous discounts: It is very easy to fake a barcode on the spot and if you end up with a fake barcode it is very likely that it may already be being used by another product. This is a waste of your time, a waste of your retailers time, and ultimately can lead to much confusion and you losing a lot of money. Try an find some customer references which legitimise the company, or a certificate from a certified crediting body. It is also important to make sure that your barcode does not have a ‘sell by’ date, that it is a permanent number designated to your product. Also, try to get a deal on your barcode whereby you do not have to renew it or pay annual fees: A one off fee is the most cost effective way to get your barcode!

I hope this article has been informative and helped you on your way to getting your barcode and selling your product!

How To Get Your CD Artwork Designed

Sunday, April 4th, 2010

Attractive CD artwork means a disc which sells well!

Getting the right look for your CD can be a real challenge.  You want your product to look good and yet still appeal to the right consumer-group.  There are several different roads you can take to get your artwork designed, and by covering them in this articles, I hope to help you make up your mind which one is most suited to your needs.

Perhaps the highest quality design will come from hiring a professional designer to do the job for you.  It’s their livelihood so they’re sure to know what they are doing and will probably have much better software at their disposal to do it with than you will.  The design they come out with will be exactly what you ask for and they can work to a certain time-scale.  However, hiring a professional is perhaps not the most cost-effective way to get your CD artwork designed as they do charge for the hours they work on your design.  However, if you do want one it can save you a lot of your own time and they are not difficult to find:  Simply search in the ‘Yellow Pages’ or on an internet search engine.

The next option is to use an online or downloadable artwork creator.  My favourite is the Artwork Creator designed by Duplication Centre.  It’s very easy to use but still offers you many options for editing your image, without having to spend a lot of time learning how to use new software.  Of course, if you have a program such as ‘Photoshop’ you could always use that.

Though it can be very time consuming to design your CD artwork yourself, if you do decide to take this route, you then have the question of where to get the images you use in your artwork from.  You can take the photos yourself but be warned that unless photography is a hobby of yours, it can be difficult to get high-quality results.  So you could get them professionally taken, but remember that this costs a lot of money.  If you want a cost effective, fast way to acquire photos without having to take them yourself, you can always set up an iStockphoto account.  iStockphoto is a website designed to let you browse through literally thousands of photographs and buy them to use on your products royalty free.

I hope that these ideas help you to decide how best to design your CD artwork to the high quality you would expect and in the time frame you need!

Tips to choosing a good CD/DVD duplication company

Monday, March 1st, 2010

A good duplication company means a high quality disc

In today’s world, we are constantly offered a choice of products: From the 27 different kinds of jam in the supermarket to the thousands of cars on the market. And it is no less true that there are many CD and DVD duplication companies to choose from. So, how can you choose one that is right for you?

Well, to begin with, make sure you know what your needs are: Do you need duplication or replication? Do you need CDs or DVDs? How many discs will you require? Do you want artwork? What kind of casing and packaging do you want? All these are very important things to take into consideration alongside how high you want the quality to be and whether or not you are willing to compromise on this to get a lower price. It is important to know exactly what you want before you look at which companies to use.

Next, do the obvious: Shop around. Make sure you are getting the best price for your needs! Companies are constantly giving promotions and keeping their prices competitive so that you can get the best deal possible. Within this it is also important to only look at companies which will offer you what you need: It will save you a lot of time and effort if you stick to the guidelines you initially set yourself.

Once you have found a price you are happy with, it generally a good idea to request for a sample of the company’s previous work to ensure that you are content with the product they are going to be offering you: Is the quality to price ratio fair?

It is also a good idea to discuss deadlines and shipping with someone at the company, to make sure they can deliver your discs when and where you need them.

If you are happy with this, then you have basically found your duplication or replication company, and all that remains for you is to place your order and wait for the discs to start arriving!

How important is it to have a good quality disc?

Monday, March 1st, 2010

A good quality disc is worth buying

It is all very well distributing a demo CD for your band or a DVD advertisement for your company, but if it isn’t high quality it was not get played, will not get looked at, or may not work at all! It is therefore very important that you ensure you get a high quality disc when you duplicate or replicate.

The shallow truth of the world is that first impressions are very important and you nearly always see a CD or DVD before playing or watching it. It is therefore highly important that your disc makes a positive first impression on the consumer: It should have an attractive cover and, if possible, on-body disc printing, so that the person receiving it is inclined to find out more about the disc and thus about the services you are offering! However, it is also good to make sure that the cover and printing on the disc are of high quality: It does not do to have poorly printed images lining your product as it will then look half-hearted and messy – not the impression you want to be giving off!

Aside from this, you want to make sure that disc itself is of a high quality. If the each disc you distribute is not properly checked for glitches, scratches or general levels of low-quality, it may not even work when the consumer tries to play it. This reflects very poorly upon the person or company who is distributing it and could put the consumer off entirely.

It is quite difficult to achieve this level of quality at home: The equipment to do it is very expensive and it is also very time consuming. It is therefore generally advisable to get a duplication or replication company to do it for you, as they will produce a high quality product which will give a good first impression and be pretty much guaranteed to play well. Aside from getting a better finish, you will also save yourself time, attract more customers and not have to spend lots of money on machinery – all this saving you a lot of money in the long run!

So, as you can see, DVD and CD quality is very important to, not only creating a good impression, but also for simply getting the disc itself to work. It even saves you time that you can spend doing something else!

CD Mastering

Monday, March 1st, 2010

CD Mastering is complicated but worth doing for a high quality CD

CD mastering is the process of taking a song or audio file, editing out the bad bits and increasing the quality of the good bits! It is generally done by professional editors as it is a very complicated and technically advanced process involving editing each individual layer of the song. Mastering a CD can make a good song into a great one, giving you a final master CD that is ready to be sent off for duplication!

Generally, CD mastering takes place in three main stages:

Assembly Editing – This is the stage at which the layers of the track are aligned with one another. The technician will place proper spacing between the cuts and ensure that the song plays through with perfect timing. The places where you tend to get most noises, pops and clicks, the beginning and end of each cut, are generally faded so that the flaws cannot be heard, and any other unintentional sounds are also removed. The different layers can also be cross-faded, to create a marvelous disc ready for printing.

Sweetening – In this stage, the layers of the track are enhanced with special effects. You can apply echo, reverb, and many other effects to the song to make it sound just that bit better. This improving of sound, making the song sound more perfect than perhaps it really was, is known as ‘sweetening’. Many famous pop artists have been criticised for the degree to which the ‘sweeten’ their songs until their voices don’t actually sound like their real voices, but generally technicians only sweeten to a sensible level.

Output – Depending here on whether you are duplicating or replicating, this final process involves two different things. If duplicating, the technician produces a final CD-ROM copy of the disc which can then be played on a normal CD player. However, if replicating, a glass master disc must be created, which can be used on the replication machines almost as a stencil for further copies. The final mastered version of the song if usually ‘auditioned’ for the client to ensure they approve of the sound created.

Because of the high levels of technical knowledge involved in mastering a CD, it is generally advisable to get a professional company to do it for you. However, many disc duplication companies provide mastering as a part of their service, so you can master and duplicate all at the same time!

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