Duplication Centre

Is a book the secret to a best-selling DVD?

September 16th, 2010

Could a book really make a CD sell better?

It may seem like a contradicting thing to say that books and DVDs go well together considering that each seems to encourage separate aspects of the human. While DVD are visually and aurally stimulating, packing with quick information that takes no effort to take in but which can quickly hook you in emotionally and psychologically, a book is a slow-burning, highly informative volume which focusses a little less on the powers of empathy and far more in employing the resources of the imagination.

However, recent studies have shown that these two such contrasting products are mutually beneficial when placed upon the market in a package. In fact, these packages have even developed their own niche – the ‘kit’ market’. Often, these ‘kits’ are one off and best-sellers, for instance the book/DVD combination on Barak Obama, Barak Obama – Words That Inspired A Nation: Essential Speeches 2002 to the Inauguration. But recently there has also been a whole host of kits brought out annually, often related to bands or magazines.

The book on Barak Obama was in danger of falling into the highly intellectualised, dry realm of academia but the accompanying DVD brought it to life and expanded the consumer market considerably. As Brian Brodeur, one of the key figures in the book’s video-editing process, says, “The DVD and package made all the difference… I don’t think a book of speeches is going to do those kinds of numbers. The value-add of the DVD is what put it over the top.” And it’s true; rather then selling a few copies to a small market of consumers with very scholarly attitudes, the DVD allowed the book to appeal to the average Joe. The kit sold 7,500 copies in its first two months of sale alone!

So, a DVD can obviously help a book to sell, but is the reverse true: When approaching DVD duplication services, should we also approach a publishing company alongside to create a book for our DVD?

The evidence suggests that the market is open and eager for more such kits, the multimedia content appealing to a greater audience and adding value above the value of the product alone. This has been seen with several more DVD-based kits. For a start, the back-copy DVDs of Rolling Stone and Playboy magazine. Each company approached Bondi Digital Publishing in New York, hoping to create a DVD of all the issues of their magazines since beginning of print. For Playboy, this went all the way back to 1953, while for Rolling Stone a more modest 1967. Still, both jobs were massive undertakings, with each page of each edition of the magazine needing to be scanned and digitalised.

It was posited that a book of the company’s respective histories should be published in conjunction with these DVDs, forming a kit, and there is no doubt that this decision on the DVD duplication services part added to the overall value of the product, combining two new and interesting collector’s items in one kit. As David Anthony, Bondai Digital’s president, recalls, “It began as a DVD-ROm only software product, but then we realised that adding a book would give us more retail reach.” The Playboy DVD kit also came with a re-print of the first edition of the magazine ever sold. These kits have, according to David Anthony, ‘met sales expectations’, which were high in the first place!

More unusual formats, for instance Esteban’s famous guitar lesson DVD/ book kits, are becoming available as well. Esteban’s kits are rumoured to sell more copies per year then the guitars the two giants of the instrument world, Fender and Gibson, sell per annum – combined! He must be a very happy man, as must his DVD duplication services be!

So, what are the issues with these top-selling kits? Well, to start the packaging can be a nightmare to conceptualise. What do you do with a DVD that needs to look like a book in a bookstore and a book that needs to look like a DVD on the shelves of HMV? But, as more and more kits come onto the market, more ideas are coming through and it is becoming ever-easier to piece together a product which looks classy and original.

The other problem many DVD duplication services encounter in the process of creating these products, is that the publishing and DVD duplicating worlds know very little about one another. This makes collaborating tricky, but can be incredibly successful, each business learning a bit about the other, and each one complimenting the other with the services they provide. The difficulties come when sourcing data for the product: During the Obama kit’s production, Barnes and Noble are said to have sourced some very poor quality film of the president’s speeches, which had to be re-sourced and acquired all over again!
However, this problem too has been fading with time, as each industry learns more about the other they are better able to collaborate and come out with some very stylish kits. As Brodeur says, “I think one of the reasons we’ve been putting together some great kits is because we now know more about what the other [industry] does.”

So, with issues in the production process which are constantly becoming less of a problem and a wide market eager to consume your product, why not consider making a kit next time you approach DVD duplication services? The profits are higher than the input by far and you would be helping a new and exciting variation on products get up and running!

Posted in Secrets to selling, Selling Your Music | Comments Off on Is a book the secret to a best-selling DVD?

How are BD-ROMs manufactured?

September 3rd, 2010

Brand new BD technology means a brand new disc manufacturing techniques

From a consumer’s point of view, it can often appear that products simply appear on the shelves in our shops. But the reality is that everything that we buy is made somewhere in a more or less complicated process. For Blu-ray disc manufacturing, this process is long and tricky and must be done by state of the art machines. On the surface the BD factory is mystery – so let’s satisfy our curiosity and take an in depth look at how these discs are made.

All BDs start life as a collection of tiny, clear granules of the plastic polycarbonate. These granules arrive at the factory in trucks and are stored in silos, waiting for the process of Blu-ray disc manufacturing to begin. They are then siphoned into pipes, which take them through the factory to ‘hopper’s which measure out a certain number of granules and melt them down, sending them to the moulding machine.

The moulding machine then compresses the liquified polycarbonate into a disc. The mould for the machine is created from a glass master copy of the first layer of data data to be stored on the BD so not only does this machine create the basic shape of the disc, but it also punches the first layer of data into it. The data takes the form of ‘bumps’ or positive and negative indentations on the surface of the disc, which will later be covered for protection, and then read by the ‘blue’ BD laser.

Moved by a robotic arm, the disc is now ready for the next stage in Blu-ray manufacturing. The disc is then coated in a layer of silver. This layer is miniscule – only 90 angstroms thick (and an angstrom is only 100 millionths of a centimetre!) The layer is created by a process called sputtering. In this case, ‘sputtering’ involves hundreds of thousands of atoms of silver being bombarded. The particles of metal are ‘energised’ or made magnetic so that they will stick to the surface they are applied to. In Sony Blue-ray disc manufacturing plant, their sputtering machine has a magnetic field so strong that it affects pacemakers that are brought nearby!

The disc is then coated in a layer of special UV resin, which is hardened by being exposed to a special kind of light. Then, a second layer of data is added if needed and the disc is given another UV resin coating and a final protective layer.

But this is not then end of the Blu-ray disc manufacturing process: Half the energy goes into making sure the product is reliable. The discs are machine-checked for any sign of scratching or bubbling between the layers before being scanned and checked for playback integrity.
And what would a disc be without its artwork? The discs then have to be loaded onto spools to go to the printing machines, which vary in technique according to the factory. Finally, the BDs find their way to the assembly line where they are clothed in their cases, with any inserts and covers the designer has chosen.

So that is how Blu-ray discs are manufactured! They don’t just magically appear, but are sent through a complex and highly scientific process before arriving on the shelves or our stores!

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BD Live – Alive or Dead?

September 2nd, 2010

BD Live - how alive is it?

The world of technology is constantly attempting to develop, and the world of disc manufacturing is no different. After the war between the HD formats (a battle decidedly won by Blu-Ray discs over HD DVD), manufacturers began to press the concept of BD-Live.

But what is BD-Live? Well, despite its new buzzword status, it is actually quite difficult to pin any industry officials down on what in fact ‘BD-Live’ entails. The best summing up can be that it is Blu-Ray discs connected to the internet for extra features. It requires back-end technologies which allow the disc to access high quality content from the internet. This content was originally intended to be apps such as being able to chat to friends during a film, being able to access websites of products featured in a film and to even buy those products on the spot, from the comfort of your own couch.

Let’s pass over what this means for the ensuing increased laziness of mankind and focus instead on what the technology has so far been used for. Mainly, it is used as a promotional tool for the studios behind the film, giving links to the studio’s website through the Blu-Ray disc. However, usually these websites do not allow any further access to the internet, keeping the user in that companies ‘playground’. Many of these websites lack original, entertaining data and do not keep the user enthralled. Aside from access to these sites, BD-Live has also so far been used for material such as one gets as extra features on DVD.

And yet the potential for BD-Live is so much greater than this: It could, in the long run, grant full web access, allow HD downloadable videos, have killer apps and constantly updated new information about the film. It has even been suggested that, for instance, if you were to buy a disc about a band, you could insert the disc and see some of their gigs live on the nights that they played. The sheer amount of work and resources that would have to go into an app like this aside, it would be a great capability to have on a Blu-ray disc. Add to this the potential BD-Live has for communication – internet chat, text messaging and phone calls – and you have yourself an amazing application.

So why have the industry been so slow to start fulfilling this potential? Firstly, there are several unanswered questions about how exactly BD-Live will work cross-continent: How exactly will people be able to communicate around the world with the regional coding Blu-ray discs have been programmed with? And, with different BD-Live (that is basically internet-capable) players having different programming and capacities, there is no guarantee that all consumers will be able to access the same amount of data. Currently, the difference in downloading time can vary from one player downloading one set of data in ten seconds, to another downloading the same set in ten minutes! Creating programs that only a small percent of the market will be able to use does not seem to provide enough impetus to develop the technology further.

From a film-makers point of view, as industry’s Van Ling pointed out, having someone be encouraged to talk through a film that you have made is, frankly, insulting, so the communication side of BD-Live is being stunted from the film-maker’s quarter.

To add to all these problems, many consumers are baffled as to why they need BD-Live when their computers and mobile-phones can serve the same purposes with less fuss and cost. BD-Live needs to develop something new and different which cannot be found simply on the web or through your phone or computer, only on a Blu-ray disc.

What it is important to remember, however, is that these are all simply teething problems: BD-Live is new and no new technology arrives on the market problem-free. All this technology needs is consumer support and eventually the programming will improve. Let’s face it, if it eventually fulfills its potential, it will be worth supporting!

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Blu-Ray Discs – The Basics!

July 30th, 2010

BDs - the basics!

So the Blu-Ray disc is here and it seems, with growing sales, that it could well be here to stay! But what are the basics facts you need to know about this disc to stop confusion and to make sure you’re not getting ripped off?
To start with, a basic outline of the disc itself: It’s a disc designed to hold high definition media in particular, best displayed on HDTV screens, but it can also be used for storing computer data. Having been in the works since 2002, the average Blu-Ray disc, or BD, can hold 25GB of information – more than enough for a feature length film! There are also dual layer discs on the market which can hold 50GB but they are rarer and much more expensive. The Blu-Ray disc is called this because, unlike a DVD or a CD, the laser beam which reads the disc is blue-violet and not infrared.
The same as with DVDs, there are different formats of BD for different uses the user may require. Bear in mind that all these formats can be made in either the 25 or 50GB sizes.

BD-ROM: This is the average Blu-Ray that you buy with a film on it. It’s not re-recordable and needs to be manufactured by a professional company.

BD-R: This is a one-time recordable disc which can hold all sorts of different data. You can also burn video onto this at home or professionally.

BD-RE: The same as a BD-R, only this one can be re-recorded onto many times.

BDAV: This is read-only format, the Blu-Ray equivalent of the DVD-Video format. Ot allows for enormous (in fact unnecessarily large) pixel formats: Either 1920×1080 or 1280×720 and uses a progressive scan functioning at 50 or 60 Hz rather than DVD-Video’s 25 or 30Hz. What do all these numbers mean? Basically, it has a killer image – so good that for most households with average sized TVs, it’s quality overkill. Still, it’s worth it for the occasions where massive screens are around and the video just looks perfect!

Manufacturers of BD-ROMs, BD-Rs and BD-REs claim that the discs have a 10-15 year life span and have the strongest content protection which includes strict licensing procedures. (Unfortunately these licensing procedures can seem quite complicated at first – so complex, in fact, that they merit an article all of their own which will be coming shortly!) BDs also ensure the highest HD quality and memory capacity of any disc available. They also use a tough coating which makes the disc slightly resilient against scratches and fingerprints.
So that’s a basic guide to Blu-Ray discs – enjoy watching you’re BDs with their excellent quality and great interactive features!

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Blu-Rays and Regional Settings

July 30th, 2010

Regional settings for BDs can look very complicated - so here's a simple break-down!

The world of technology is constantly moving forwards and the latest addition to the world of discs is the Blu-Ray discs. However there have been some problems and confusion over Blu-Ray regional settings: Not only are they different from DVD regions, they are also not very well labelled!
So, to save the confusion, here is a list of the DVD regions:

1 – US and Canada
2 – Europe, Japan and the Middle East
3 – Taiwan, Korea and Hong Kong
4 – South America, Australia and New Zealand
5 – Russia, Eastern Europe, India, most of Africa and North Korea
6 – China

And here is a list of the Blu-Ray regions, which use the ‘ABC region code scheme’:

A – North America, South America, Korea, Japan, Taiwan and Hong Kong
B – Europe, the Middle East, Africa, Autsralia and New Zealand
C – India, China and Russia

While it is worth bearing in mind that only about one third of Blu-Rays have regional settings, for those that do, it is very often marked on the packaging very poorly or not at all! Mass Blu-Ray duplication companies have been asked by the BD license to mark on the packaging somewhere what region the disc is, however very often the writing is miniscule and only says ‘A’, ‘B’ or ‘C’ which is meaningless to most people anyway! Some companies have also been guilty of leaving off the region setting altogether and have not been questioned on this: Therefore no marking could mean no regional code but it could also mean it’s simply missing or that you haven’t found the tiny writing it’s in yet!
Not only this, but some companies have started renaming the coding systems: Amazon has turned ‘A, B, C’ into ‘1, 2, 3’ but does host a page explaining this in its FAQ section to counterbalance confusion. The BDA (Blu-Ray Disc Association) has been made aware of this situation.
But many of you may well remember that when DVDs first started out they were avidly restricted to region settings and it was not until ‘hacked’ DVD players with no coding came out that the DVD market really took off, mainly because there were more DVDs in some regions then in others, thus when the regions were taken out of the equation, consumers were given much more choice as to what they could buy. Perhaps mass Blu-Ray duplication companies are hoping for the same thing because recently a ‘hacked’ Blu-Ray player, which is BD-Live enabled, has become available and, as yet, has also not been made illegal even though it breaks the coding laws!
Whilst I obviously cannot condone a ‘hacked’ machine, it does seem to be the underground answer to the confusing labeling of Blu-Ray discs. The other option is from the BDA to finally call the mass Bly-Ray duplications companies to task and force them to properly label discs, not just send them the document which states that’s what they should be doing!

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Green half-thickness DVDs – as good as they say?

July 30th, 2010

Green half-thickness DVDs - do they really work?

With society’s growing occupation with ‘going green’, people are starting to ask what the bulk DVD duplication industry can do to help the cause. Thus the half-thickness ‘green’ DVD, or ‘EcoDisc’, was invented.
Just like a normal disc, this DVD can store audio, visual and text information on it, yet unlike the standard disc it comes at only half the thickness (0.6mm instead of 1.2mm), using less resources in its creation and saving on plastic, emissions and thus allowing the bulk DVD duplication industry to help the environment. This effect is created because a normal disc is two separate halves glued together, while the EcoDisc has only one half, no glue and special clamps and rings to assist the disc player in clamping it properly. The absence of the adhesive used in normal discs is another environmental plus, as the glue gives off toxic fumes.
But do these EcoDiscs actually work?
So far, the bulk DVD duplication centers manufacturing these discs have been keeping quiet about which discs exactly are EcoDiscs so it is quite hard to tell, but several magazines have given away EcoDiscs as free gifts and some consumers had issues getting them to work in ordinary disc players. The half-thickness can seriously compromise the disc player and a disc can become stuck in a player which does not have an ejecting disc-drawer (like the ones you normally find in cars or in mac computers).
Aside from this, the much of the bulk DVD duplication industry is up in arms: They claim these discs are a serious compromise of DVD standards and licensees have been notified that manufacturing sub-standard discs will cause them to have their licenses taken away.
So while the verdict is still out on half-thickness DVDs, the evidence is not looking promising for them! While I agree that going green is all for the good, we need to make sure that the products created in this cause should be fully tested and work very well in all circumstances before they are put out onto the market!

Posted in New Technology, The Environment | Comments Off on Green half-thickness DVDs – as good as they say?

Lightscribe Technology – is it as good as all the hype is making out?

May 6th, 2010

Lightscribe technology - the new way to make pretty discs!

Some years ago, Hewlett Packard became increasingly frustrated with its own home-CD-printing software: It was a hassle to print out and stick labels on CDs and it was very easy to get it wrong! So their developers began to come up with a new plan; why not use a laser to etch the CD label onto the disc instead?

The technology to achieve this was developed, dubbed Lightscribe Technology, and software and etching devices were unleashed onto the market. Lightscribe has been a massive success so far, allowing consumers to produce professional-looking CD labels at home by etching labels onto discs rather than printing and sticking.

But how does this new technology work? Allow me to explain; First, there is the Lightscibe drive, a disc-drive which etches your CD label design onto your CD. To use one of these drives, you must have compatible media (Lightscribe-printable CDs are very clearly labelled and available on the internet with a quick search-engine check) and the appropriate software installed to your computer. Hook the Lightscribe drive up to your computer and away you go!

The drive itself works by using the same kind of laser that burns CDs to engrave an etched image of your CD label onto the front of your disc. However, it has a ‘control feature zone’ which not only allows it to take in the full dimensions of your disc, but also means that every time you insert the disc, it begins printing in the same place again. this means you can print multiple times on the same disc, adding a title or extra image if you wish. It is no problem if you forget something: You can always just insert it later on!

While this breakthrough is a marvelous development, it does come with some drawbacks; it takes a very long time to etch a CD label onto even one disc – up to thirty minutes, dependent on how complex your design is! – while printing and sticking usually takes between three and five. Also, while thermal and inkjet printing allow for variants in colour, Lightscribe is simply monotone.

However the quality of the CD label is guaranteed to be superb and the etching effect does look incredibly professional: Much more so than a CD marker pen!

And bear in mind that this is very new technology: Developers have a lot of time to work on improving the current model and fixing the problems that have occurred in it. And, as always, the more we as consumers invest in a product, the further the product will develop over time!n

Posted in Design, Helping You Decide, New Technology | Comments Off on Lightscribe Technology – is it as good as all the hype is making out?

Water-Resistant Disc Printing

May 6th, 2010

Disc duplication just got water-proof!

Once you get involved in CD label printing you begin to realise that most users favour the inkjet printed labels for their vibrant colours and the fact that they print directly onto the disc. However it does not take long to discover the frustrations of printing inkjet labels and then smudging them! Be it a sweaty finger picking one up carelessly or a spot of rain as you pull the disc out of your pocket to hand it to a colleague, one of the reasons thermal printing has been so much more popular than inkjet is that it simply does not smudge!

BUT developers have come up with new water-resistant discs which can be printed on, left to dry, and do not smudge under any watery-duress. The technology had been dubbed WaterShield and was created by Taiyo Yuden, the inventor of recordable discs.

The discs work by having a specialised printing surface which makes the ink dry very quickly on CD labels and locks it in place, stopping it from smearing and smudging. There are two kinds of water-resistant disc currently on the market, the aforementioned WaterGuard by Taiyo Yuden and Primera and the AquaGuard brand also sold by Primera. Both Primera brands are sold under the label ‘Tuffcoat’.

But which type works better? And what is the cost effect of buying these specialised discs?

To begin with the pricing; it is possible now to get reasonably good quality discs for inkjet printers at about 30p each without shopping around too much. WaterShield and Aquaguard discs come out at about 5-10p more however they can be used in an ordinary inkjet printer so no extra cost is inflicted there!

To determine which brand works better, each one has its own pros and cons. Both work excellently well at not smudging: A damp thumb does not effect them, nor a running tap on cold or hot. It is not until you boil them that you notice any difference at all (and frankly anyone boiling their CDs is probably not that interested in playing them again!) Once boiled, both discs exhibit some almost irrelevant bleeding. The WaterShield discs, which have a glossy finish to them once printed, begin to turn slightly blue when boiled, but I feel the extreme drawback is made up for by the professional-looking finish of the gloss CD label. The AquaGuard remains matt but also does not turn a hint of blue when boiled.

So, it appears that developers have solved the problem of inkjet CD label printing: No more smudges for a little extra cost!

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How to get your music published – a guide for unsigned bands and DIY musicians!

April 4th, 2010

Unsigned bands can have a tough time getting there music published - so here's some helpful hints!

In today’s harsh music industry, it can be really difficult to get your voice heard among the rest and get your music published. But there are ways to do it without having been signed or having an agent. In this article, I hope to explore the various ways this is possible and help you to get your sound on the market and being played!

Firstly, of course, there are the basics of the internet. Having a website can greatly increase your fanbase as friends share the link with each other and word of your music spreads through cyber-space. If you are a bit of a whizz, you can create your own website, or hire someone to do it for you if you have the spare cash. If you lack both money and know-how, you could always use a website-creator, like blog website WordPress, which can put in the basics of the site for you and allow you enter in the information you want and upload photos and music.

Aside from having your own website, also abuse the growing rash of social networking sites. Myspace music pages are an invaluable way of getting your music out there. You could also start up a Facebook Fan Page or even a Twitter account to gather your followers! And don’t forget to post music videos on YouTube as this is a great way to get lots of new fans and links!

But how about how to get your music onto the market? Well, believe it or not there are lots of relatively easy ways to do this! Firstly, Amazon is a fantastic site for selling your own wares. Simply go to their website, find the ‘Sell your stuff’ link and, for a comparatively small fee for what you will make selling your CDs on here, you can sell as many CDs as you want! I would advise, however, if you are selling on an official website like Amazon it will probably be worth your while to get a UPC barcode for your product as then you can sell worldwide and also will be able to branch out into more mainstream retail very easily.

Other websites, such as the America-based CD Baby are online distributors of music, sending out products to companies such as iTunes, Amazon and Rhapsody. They do keep a small percentage of whatever you make, but it is a small price to pay for all the services they offer, including business cards, free web hosting, disc duplication and weekly pay to you! Though they are an American website, because they work with online sales and companies which make shipments world-wide, it is still alright for a UK based band to use them. However, if you want to keep things in the UK, you could use a UK based independent music distribution company such as TuneCore. Again, for both of these, you will need a UPC barcode.

But remember that in today’s digital world, people are starting to listen to music online, too. Websites such as LastFM are becoming increasingly popular and they make it really easy for you to upload your own music! Spotify, too, the famous downloadable program, encourages artists to work with them and upload their music for download. Although these organisations do not provide much profit at all, they are invaluable methods of getting your music heard by thousands upon thousands of listeners. This, in itself, will help to increase your sales.

Last but not least, remember to keep playing, keep writing and keep on recording because the more you put yourself out there, the more listeners and fans will come back to you! Good luck getting your music selling and I hope this article has helped!

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UPC Barcodes – What Are They and Why Do You Need One?

April 4th, 2010

UPC barcodes - easy once you know how!

In this day and age it can sometimes seem like a not altogether straight-forward thing to get your music or film on the market. One of the most overlooked issues is that of UPC barcodes. You need to have one to begin selling your product and in this article I hope to help explain what they are, why you need one and how to get one.

To begin, a UPC (universal product code) is a unique, 12-digit code (provided by the GS1, usually at the same time as you purchase the barcode) which is assigned to your product. Commonly known as barcodes, they are scanned in shops so that the retailers can access the price and information on the product. The way they work, once you have purchased them, is that you put the barcode onto your product and send it off to a retailer/distributor. They will then ask you questions about you and your product and enter it in their system under the UPC barcode you have provided. Thus, when your product is scanned at the register, it looks up that information and your sale is recorded. In order for them to work properly, you need one UPC barcode for each product: For example, you would need one barcode for a DVD recording of a concert, but another one for the CD album recorded at the same concert. In these instances, as with all discs, the barcodes would be placed on the CD or DVD cases.

It should be noted that UPC barcodes work well if you are planning on selling your product world-wide. However, if you are going to exclusively sell your product outside of the USA and Canada, you may want to use an EAN barcode. It is pretty much the same as a UPC barcode except that they have a 13-digit code, not a 12-digit one. UPC barcode readers can only read UPC barcodes, however EAN barcode readers can read both UPC and EAN barcodes. It is your choice, but given that UPC barcodes can be read pretty much universally, I would be inclined to go with them as there is little difference in price between the two.

The reason barcodes are important for selling your product is because it makes it very easy for retailers to sell them on. Most retailers, such as Amazon, will not accept a product unless it has a barcode because their retail systems work based on the barcodes themselves.

You should also be aware that if you are selling a CD or DVD, it is important to get a barcode – whether UPC or EAN – which is registered with SoundScan, or register your product with SoundScan separately. SoundScan is the company which records music and film sales and compiles the music and film charts so it important to get your CD registered with them otherwise it will not be included in the charts or the music and film sales records.

Barcodes can be quite pricey, but there are ways to make them cheaper and they are not difficult to buy. The best way to purchase one is though an agency. Companies such as Simply Barcodes are reliable agencies which will give you a unique barcode for a not unreasonable price. It is not necessary that the company from which you are purchasing your barcode is based in the country where you will sell your product, however this may have some effect on how fast they can complete your order. Most companies will give discounts to registered charities and bulk orders, so if you need more than one barcode it will be to your benefit to purchase them all at once. Many of the companies will process your order within a matter of hours, emailing you the barcode as soon as possible. Some of them also print labels of the barcodes and send them to you so that you don’t have to do it for yourself.

I would caution, however, against companies offering you free barcodes and ridiculous discounts: It is very easy to fake a barcode on the spot and if you end up with a fake barcode it is very likely that it may already be being used by another product. This is a waste of your time, a waste of your retailers time, and ultimately can lead to much confusion and you losing a lot of money. Try an find some customer references which legitimise the company, or a certificate from a certified crediting body. It is also important to make sure that your barcode does not have a ‘sell by’ date, that it is a permanent number designated to your product. Also, try to get a deal on your barcode whereby you do not have to renew it or pay annual fees: A one off fee is the most cost effective way to get your barcode!

I hope this article has been informative and helped you on your way to getting your barcode and selling your product!

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